The Story Behind An All-Time Favourite
Kathryn Beich’s confections which include not only the beloved Katydids but also iconic treats like Laffy Taffy, Whiz Bars, and Golden Crumbles has been around since 1854. But it was in 1952 that Katherine McNulta-Beich came up with a program to help schools, sports teams and other non-profit organizations, raise the funds they desperately needed.
The Story Behind An All-Time Favourite
HISTORY OF THE KATHRYN BEICH
BRAND & KATYDIDS
HISTORY OF THE KATHRYN BEICH BRAND & KATYDIDS
THE KATYDIDS NOSTALGIA WAS BORN
Groups wanted to raise funds, and their supporters wanted to help out. But the chocolate, pecans & buttery, melt-in-your-mouth caramel in Katydids, turned supporters into fans.
Katydids were packed in metallic tins to keep their freshness, but an unexpected benefit was that people started keeping these containers well beyond the time when they finished the chocolate clusters.
The Katydids tins have become a collectible item that fans all across the country keep and cherish as an expression of their childhood memories.
And not only that, but they also found creative ways to use the tins! Like using it as a container to keep little treasures and even to create musical instruments!
70 YEARS HELPING NON-PROFIT ORGANIZATIONS
RAISE THE FUNDS THEY NEED
Below is an archived photo from The Pantagraph from 1949 picturing Paul and his son Otto.
Otto married Harriet Kiser and had 2 children: Paul and William.
William Beich became president of the company and married Katherine McNulta.
In 1952‚ Kathrerine McNulta-Beich suggested a program for clubs and churches to raise funds by selling the firm’s candies.
William and Katherine’s son David stated in 2003, “The company’s subsidiary Katherine A. Beich Co. became one of the nation’s oldest and largest fundraising supply businesses, with its products sold by schools, youth groups and sports leagues.”
Candy production at the iconic 4-story 170,000 square foot plant ended in 1973 when production moved to a new facility. The building was later used for storage and offices.
Nestle dropped the Beich name from the plant, but it remained as a brand for fundraising products.
In 2001, the Beich family donated the building to Mid Central Community Action, which originally planned to convert it into a social service center.
In 2002 Lincolnshire Equity Fund II, an investment fund, bought the Beich Fundraising company from Nestle.
IF YOU’RE STILL HERE, We know you love them
ONLY $99 FOR 12 TINS (for a limited time) PLUS, FREE SHIPPING
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Gallery
FIND MORE WAYS TO RAISE FUNDS WITH
KATYDIDS.
FIND MORE WAYS TO RAISE FUNDS WITH KATYDIDS.
Home of the original Katydids
